ぽんしゅ館 越後湯沢驛店

Ponshukan Echigo Yuzawa specializes in a diverse assortment of local Niigata products, focusing on the Echigo region. It’s a one-stop-shop for souvenirs in Niigata!

Ponshukan Echigo Yuzawa stocks a passionately curated selection of souvenirs, including Niigata's renowned soba noodles, delectable delicacies from the Sea of Japan, Niigata's famous dried fish, and the prized Minamiuonuma "koshihikari" rice.

A must-try is the “Bakudan Onigiri” (Bomb Rice Ball) served at Yukinto within the store. These jumbo-sized rice balls are made from the famed koshihikari rice and come with a choice of 15 tantalizing fillings, spanning from classics like pickled plums, salted kelp, and salmon to heartier options like stewed pork cubes.

After eating, savor sake at the tasting area, which features a collection of signature brands from each of Niigata's sake breweries. Pay 500 yen at the counter, and you’ll receive an "ochoko" (small sake cup) and five tokens, from which you can select your preferred local sake from the machines. Finally, there's also a unique sake-infused hot spring, allowing you to unwind while relishing the subtle aromas of sake.

General Information

DirectionsApprox. 5 min. drive from the Yuzawa IC on the Kanetsu Expressway.
Approx. 50 meters from Echigo Yuzawa Station’s JR Lines.
Car ParkPlease use the underground carpark at Echigo-Yuzawa Station (costs a fee)
Opening Times9:30 am - 7:00 pm
*Extended hours: 9:30 am - 7:30 pm (September 16-18, October 7-9, November 3-5)
PricesFree admission

*Sake bath: 800 yen (adults, junior high school students and older), 400 yen (children)
*Sake tasting: 500 yen


NamePonshukan Echigo Yuzawa
Telephone Number025-784-3758