Niigata Rice Cracker Museum

新潟せんべい王国

Draw a picture on a rice cracker at this rice cracker theme park!

A theme park directly operated by Kuriyamabeika Co., Ltd. (Befco), the maker of the well-known rice cracker “Bakauke,” this spot is typical of Niigata which is Japan’s no. 1 rice cracker producing region.
Of course here you can see the workers grilling the rice crackers, and you can also have a go at grilling one yourself. You can even make your own original cracker, including your favourite picture or lettering. A popular option is to make a monster sized giant rice cracker with a picture in the centre, which will be a memorable experience for everyone!
At the refreshment corner there are also some unique menu items, like soft-serve rice cracker ice-cream, and Bakauke croquettes. At the souvenir shop there is a rich variety of things to buy, including limited edition Bakauke crackers, and other Bakauke goods.

General Information

Address新潟県新潟市北区新崎2661番地
DirectionsJust off Nigorikawa Interchange on National Route 7 (Niigata Bypass)
10 minutes by car from Niigata Airport Interchange on the Nihonkai-Tohoku Expressway
20 minutes on foot from Niizaki Station on the JR Hakushin Line
Car ParkYes
Opening Times9:30-17:00 (9:30-16:00 during winter)
PricesFree
Super Size Rice Cracker Grilling Experience 1,530 yen

Contact

Telephone Number025-259-0161
Fax Number025-259-0162
E-mail addressoukoku@kuriyama-beika.co.jp
Website