Izakaya Pub Hopping


Embark on a tour through the enchanting alleyways of Furumachi, where high-class “ryotei” restaurants and cozy “izakaya” pubs harmoniously coexist. Allow yourself the pleasure of savoring local dishes at the guide's handpicked spots.

For over two centuries, Furumachi has been a vibrant "hanamachi" (geisha district), hosting “geigi” (Niigata geisha) as they visit and entertain at traditional restaurants. Even today, many historic establishments continue to thrive, and echoes of this rich culture can be felt.

On this journey, you'll wander the charming lanes of Furumachi in the company of a knowledgeable guide, and experience the essence of Niigata's culinary scene in laid-back izakaya. The tour will take you to 3 or 4 unique venues, carefully chosen to include both your preferences and hidden gems suggested by your guide.

With such a rich, enigmatic culture, a guided tour is a must if you want to unveil the true nature of this fascinating area. If you’re lucky, you might even cross paths with a Furumachi geigi.

General Information

DirectionsApprox. 7 mins. by local bus from JR Niigata Station.
Car ParkNone
Opening TimesYear-round (subject to weather conditions)
Duration: 3.5 hours
PricesGeneral: 15,000 yen (fixed rate)
Campaign Price: 10,000 yen (fixed rate)
*Excludes the cost of food and beverages.
NotesAge is no barrier, and families with children are welcome.


NameAtago Corporation
Telephone Number070-3288-6329