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Echigo Matsudai Satoyama Shokudou uses ingredients from Matsudai in the local cuisine on its menu. Its dishes are packed with nutrients and good for your health. Each season of the year offers unique scenery here, and your table, with a mirror for its surface, reflects this rural beauty and its terraced rice fields while you dine.

Where: Matsudai Noubutai 2F, 3743-1 Matsudai, Tokamachi-shi

Weekends and holidays have the Satoyama buffet.
Adults - 1,500yen
elementary school students - 800yen
pre-elementary children - 400yen


Hegisoba is a type of soba that is served in a wooden dish called a “hegi.” Hegisoba is made with funori (seaweed), which gives it the smooth, firm texture that it is known for. The noodles are separated into individual mouthfuls, so it’s easy to eat too!

◎Notable Places with Hegisoba

○Echigo-Yuzawa Station area
Nakanoya Yuzawahonten
Since its establishment, Nakanoya has been a popular soba restaurant, where they make the soba with the clean water of the Uono River, which itself comes from melted snow. It’s conveniently located 1 minute on foot from the station and is a perfect place to visit while you await your shinkansen (bullet train). Soba noodles go great with tempura veggies.
Where: 2-1-5 Yuzawa, Yuzawa-cho
Phone: 025-784-3720
Hours: 11:00AM-8:00PM
Closed: Every Thursday
Access: 1 min. on foot from the east exit of Echigo-Yuzawa Station on the Joetsu Shinkansen Line.
3 min. by car from the Yuzawa IC on the Kanetsu Expressway.

○Tokamachi Station area
Kojimaya Souhonten
Where: 758-1 Nakayashiki, Tokamachi-shi
Phone: 025-768-3311
Fax: 025-768-3456
Hours: 11:00AM-9:00PM (last order 8:30PM)
Access: 7 min. by car from Tokamachi Station on the JR Iiyama Line and the Hokuetsu Express Hokuhoku Line.
25 min. by car from the Muikamachi IC on the Kanetsu Expressway.


Watch the artisans as they make the senbei (rice crackers), make them yourself, and enjoy the finished product. The artisans here produce 2,000-3,000 senbei per day. In total, the Kuriyama Beika Group produces 4 million per day. The souvenir shop has Senbei Oukoku’s limited Bakauke and their many other original products as well.

Where: 2661 Niizaki, Kita-ku, Niigata-shi

Extra-large art senbei making - 1,500yen
Art senbei making - 1,800yen
Bakauke flavoring - 1,200yen


Niigata boasts sake, rice, and fish that can compete with the best in the nation as well as specialty products and traditional crafts. You can find all of these for sale at Niigata Furusato Village. What’s more, there are a whopping 10,000 products available! Starting March 1, 2017, it will become duty-free, so make sure to stop by when you visit Niigata City. There is also free Wi-Fi available inside.

Business Hours:
Appeal Hall (snow country corner, etc.): 9:00AM-5:00PM
Bazaar Hall (restaurants, shopping): 9:30AM-5:30PM

Approx. 5 min. by car from the Niigata West IC on the Hokuriku Expressway.
Approx. 30 min. by bus from Niigata Station on the JR Joetsu Shinkansen Line.
Approx. 45 min. by water shuttle from the Bandai City boarding area.


Kiminoi-Shuzo (Kiminoi Brewery) is located in Arai, Myoko City, an area that receives heavy snowfall and is blessed with an abundance of underground water, making it an ideal environment for sake brewing. The business started in 1842 with “Kiminoi” as its representative brand. Tastings and brewery tours are available for your enjoyment.

E-mail: mail@kiminoi.co.jp
*Advance reservation required.
Hours of operation: 9AM-5PM
Closed: Weekends and holidays
Fee: Tours and tastings are free


Musashino Shuzo (Musashino Brewery) started in 1916 with “Ski Masamune” as its representative brand.
Address: 4-7-46 Shiro-cho, Joetsu-shi
Phone: 025-523-2169
*Advance reservation required.
Hours of operation: 10AM-4PM
Closed: Weekends and holidays
Fee: Tours and tastings are free
Access: 15 min. on foot from Takada Station on the Echigo Tokimeki Railway.


Tomizushi has fresh fish from the Sea of Japan, taking advantage of its regional specialties and abundant fishing areas along the coast. This sushi is unlike what you find in Tokyo. Come try the sushi of the Sea of Japan.

Address: 4-7-26 Naka-machi, Joetsu-shi
Hours of operation: 11AM-10PM
Closed: Jan. 1, Jan. 2
Access: 3 min. on foot from Takada Station on the Echigo Tokimeki Railway.


A ryotei is a high-class restaurant that serves traditional Japanese cuisine. They have Japanese architecture, a Japanese garden, and Japanese hospitality. Ryotei Ukiyo has been around for more than 140 years and offers lunch without the need for a reservation at a fair price.

Address: 3-5-4 Naka-machi, Joetsu-shi
Hours of operation:
Lunch 11:30AM-2:30PM
Dinner 5:30PM-10:00PM
Closed: Second Monday of every month, irregular holidays
Access: 6 min. on foot from Takada Station on the Echigo Tokimeki Railway.


We organically grow many types of high quality fruit like strawberries, peaches, pears, grapes, figs, blueberries, and kiwis, using high quality soil and very little agrochemicals.
Thanks to our greenhouses, visitors can enjoy a number of different types of fruits throughout the year, and our Gelato, made from all natural ingredients, is also very popular.

●Products/Grapes, pears, apples, blueberries, Le Lectier pears, strawberries
●Capacity/1,000 people
●Main facilities/Fruit garden, bus parking, large indoor rest area, food corner

Tourist Seasons
●Strawberry picking/Early February to Late June
●Grape picking/Early August to early November
●Peach picking/Early to mid-August
●Fig picking/Mid-August to Early November
●Blueberry picking/Late June to late July
●Pear Picking/Early September to late October
●Le Lectier (Pears)/Late November to Late December
Business Hours:
Strawberries (Late December to late June) 10am to 5pm
Grapes・Peaches・Pears 8am to 6pm     
Closings: None
Fee: Entrance is free
All you can eat strawberries: 1,000yen~1,500yen
All you can eat grapes: 1,100yen~1,500yen
※Prices vary depending on season. Credit cards not accepted
Address: 573 Washinoki Shinden, Minami-ku, Niigata


The representatives of Sado’s autumn flavors, Okesa Persimmons are characterized by their smooth, fully rounded and superior flavor. In addition to wine and sake, young persimmon leaf tea and persimmon cakes, there are numerous other edible souvenirs from which to choose.


Koshihikari rice from the Kubiki area and local vegetables are used to make this preservative-free pressed sushi. Enjoy the three flavors of mysid shrimp with miso flavored pickel, egg with Japanese basil, and five-variety vegetable.

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