NOHBUTAI Snow-Land Agrarian Culture Center, Matsudai


Embark on a journey at this field museum, where visitors can revel in art, culinary delights, and agriculture amidst the lush nature of Echigo-Tsumari.

Themed around the "exchange between urban and rural areas," this comprehensive cultural facility uncovers and shares the region's abundant resources. A 2-km stretch of "satoyama" rural landscape, from Matsudai Nou-butai, the base facility, to Matsudai Castle atop the mountain, showcases approximately 40 art installations. Take a leisurely stroll to immerse yourself in the local nature and culture.

Designed by the Dutch architectural group MVRDV, Matsudai Nou-butai is not only a base facility but a work of art itself, featuring rooms designed by various artists. Explore the Matsudai Nou-butai Field Museum to tour these unique artworks, gaining insights into the satoyama landscape, the enduring farming culture of snow country, and the lifestyles of the local community. Whether on foot, by rented bicycle, or by car, you can explore the area based on the length of your stay and your specific interests.

General Information

Directions●3 min. walk from Matsudai Station on the Hokuetsu Express Hokuhoku Line.
●Approx. 1 hour from the Shiozawa Ishiuchi IC on the Kanetsu Expressway.
Opening Times●10:00 am - 5:00 pm (last admission at 4:30 pm)
●Closed Tuesdays and Wednesdays (except national holidays), year-end and New Year's holidays.
Prices●Matsudai NOHBUTAI Field Museum: 1,200 yen for adults, 600 yen for elementary and junior high school students
●NOHBUTAI + Museum ticket: 600 yen for adults, 300 yen for elementary/junior high school students
●Matsudai Castle: 500 yen for adults, 250 yen for elementary and junior high school students
●The Monument of Tolerance: 500 yen for adults, 250 yen for elementary/junior high school students

*The Matsudai NOHBUTAI Field Museum is closed during the winter.
*Please check the official website for the latest prices.


NameMatsudai NOHBUTAI
Telephone Number025-595-6180