Uonuma no Sato
魚沼の里Unwind and enjoy the best of Niigata’s “snow country” culture.
In the snowy basin of Uonuma, locals have long cherished the pleasures of each season and inherited ancient wisdom born from a life in harmony with nature.
Uonuma no Sato sits in the idyllic countryside that spreads out around the base of Mt. Hakkai. It was born from a desire to share the traditions of “snow country” Niigata and the peaceful lifestyle of the Uonuma region with visitors. The brewery of esteemed sake-maker Hakkaisan takes center stage, complemented by Hakkaisan Yukimuro, which contains a cafe, shop, and kitchenware center, along with soba noodle restaurant Sobaya Nagamori, sweets store Satoya, and plenty more.
Join a brewery tour to see the “snow storehouse,” where over 1,000 tons of snow is placed each year to naturally keep it at a temperature of around 4°C, allowing sake and food to be stored throughout the year.
General Information
| Address | 新潟県南魚沼市長森459 |
|---|---|
| Directions | 15-minute drive from Urasa Station (JR Joetsu Shinkansen). 10-minute drive from Itsukamachi Station (JR Joetsu Line). 15-minute drive from the Muikamachi IC on the Kan-Etsu Expressway. |
| Car Park | 90 cars |
| Opening Times | 10:00 am - 5:00 pm (changes depending on facility) Snow Storehouse Tour Starting Times: 10:30 am, 11:00 am, 11:30 am, 12:30 pm, 1:00 pm, 1:30 pm, 2:00 pm, 2:30 pm, 3:00 pm, 3:30 pm (Takes approx. 15 mins) |
| Prices | Snow Storehouse Tour Fee: 500 yen (including tasting, includes tax) Children 3 and under are free. |
| Notes | Snow Storehouse Tour How to Book: Online in advance, or in-person on the day Payment: Please pay when booking *The storehouse is cold, so please bring a light jacket. *As the temperature change from the outside can be harsh, we ask that you refrain from joining if you are feeling unwell or have underlying health conditions. *Starting times may be changed without prior notice. |
Contact
| Name | Hakkaisan Yukimuro Hakkaisan Brewery CO.,LTD. (toll-free) |
|---|---|
| Telephone Number | 025-775-7707 |
| Website |
