Text size

HOME > Search Result

Search Result

Main content starts here.

Search Conditions

Category: Culture, tradition

Display Order

1 - 30 of 65 Results


This event got started when local volunteers started dressing up and parading for the people who would come to see the cherry blossoms blooming along the riverbanks. The courtesans, in their gorgeous outfits, are accompanied by around 70 attendants as they parade through Jizoudouhonchoudoori and along the cherry blossoms on the banks of the Ookouzu.

When: April 21, 2019 (Sun.)
Where: Bunsui-chiku, Tsubame-shi
(Jizoudouhonchoudoori; Ookouzu banks)
5 min. on foot from Bunsui Station on the JR Echigo Line.
Ookouzu banks
20 min. on foot from Bunsui Station on the JR Echigo Line.
There is a free shuttle bus from Bunsui Station that goes to the cherry blossoms on the banks.

Northern Culture Museum

●Where authentic, beautiful Japan remains preserved
The Niigata Garden Road is a path that stretches approximately 150 km, which is lined with Niigata’s traditional symbols of Japan, such as Japanese gardens, farming manors, temples, old-style townhouses and more.
Villages, rice paddies, and mountains that run all along the road create a picturesque scene of traditional Japan whose colors change along with the passing seasons and make those who behold it feel the true Japanese spirit.

●Classical hot spring inns overflowing with character decorate the garden road
 Hot springs spout all along the region of this classical town road. Visitors can fully enjoy soaking in a variety of hot springs at some of the ambient inns that color the town, just as it has been done for generations.

▼Northern Culture Museum

▼Kurobeidori (Black fence street)

▼Shimizuen Garden


This wealthy landlord’s house and Ito family estate, representative of former Echigo Province (current Niigata), is open to the public as a museum. Documents and art collections including paintings and sculptures from former household heads are on display.

Soumi, Niigata City

(Best time to go)

Northern Culture Museum

<English Information available by telephone 025-385-4003>


9am-5pm (April-November), 9am-4:30pm (December-March)

(Days Closed)

Adults 800 yen, Junior High and Elementary School Students 400 yen


At Yahiko Park you can see the different expressions of the four seasons. In the stream-filled area known as Maple Valley around vermillion-lacquered Kan-tsuki Bridge, the scenery becomes like a panting during the time of autumn foliage.


Ojiya’s beautiful water and centuries of selective breeding have created the Nishikigoi carp, a swimming work of art. See approximately 200 carps in the viewing aquarium, or 100 carps in the garden pond. Enjoy an elegant time while feeding the carps in the viewing pond.

1-8-22 Jonai, Ojiya City

(Best time to go)

Nishikigoi Village (Nishikigoi no sato)


9am-6pm (December-February 5pm)

(Days Closed)
New Year Period (December 29-January 3)

Adults 510 yen, Children 300 yen


Yahiko Shrine was built to be surrounded by mountains, and its symbol is its giant torii gate. It is said that the shrine was built around 1300 years ago, and many cultural artifacts including swords and calligraphy are on display in its treasury.



Feel the beat reverberating between humans and the earth at this exciting international festival!

Sado Island is the home of the world famous taiko drum ensemble Kodo, and every August they invite artists and performers from around the world to join them for their international arts festival, “Earth Celebration.”

The festival offers a range of attractions including outdoor concerts at Shiroyama Park, EC Theatre (special indoor concert), workshops, fringe events (free-admission performances by invited and general guests), and the Harbour Market (food/drink, crafts, ethnic goods, et al). As the name suggests, "Earth Celebration" transcends borders and cultures to bring a brilliant collage of art and music to a very special corner of the world. Come and celebrate with us!

Hosted by   Earth Celebration Committee

Dates and Times   August 17st (Friday) to August 19rd (Sunday) 2018.

Location   Ogi, Sado Island Website (English) : http://www.kodo.or.jp/ec/home/index_en.html

Inquiries: Earth Celebration Committee Email:ec-info@kodo.or.jp

Directions   ● A 10 minute walk from Ogi Port, 1 minute by car
             ● A 5 to 10 minute walk from the nearest bus stop, Ogi Futō (Ogi Bus Line)


Watch the artisans as they make the senbei (rice crackers), make them yourself, and enjoy the finished product. The artisans here produce 2,000-3,000 senbei per day. In total, the Kuriyama Beika Group produces 4 million per day. The souvenir shop has Senbei Oukoku’s limited Bakauke and their many other original products as well.

Where: 2661 Niizaki, Kita-ku, Niigata-shi

Extra-large art senbei making - 1,500yen
Art senbei making - 1,800yen
Bakauke flavoring - 1,200yen


Niigata boasts sake, rice, and fish that can compete with the best in the nation as well as specialty products and traditional crafts. You can find all of these for sale at Niigata Furusato Village. What’s more, there are a whopping 10,000 products available! Starting March 1, 2017, it will become duty-free, so make sure to stop by when you visit Niigata City. There is also free Wi-Fi available inside.

Business Hours:
Appeal Hall (snow country corner, etc.): 9:00AM-5:00PM
Bazaar Hall (restaurants, shopping): 9:30AM-5:30PM

Approx. 5 min. by car from the Niigata West IC on the Hokuriku Expressway.
Approx. 30 min. by bus from Niigata Station on the JR Joetsu Shinkansen Line.
Approx. 45 min. by water shuttle from the Bandai City boarding area.


Zazen is a part of Buddhist training and is said to improve concentration and reduce stress. Try zazen yourself at Kyuushouji.

Address: 2-22-7 Tera-machi, Joetsu-shi
Phone: 025-543-2777 (Joetsu Tourism Convention Association)
Fax: 025-545-1113
E-mail: jtca@joetsu.ne.jp
*In principle, reservations must be made at least 14 days in advance.
Fee: 1,000yen (must pre-pay)
Access: ~20 min. on foot from Takada Station on the Echigo Tokimeki Railway.


Kiminoi-Shuzo (Kiminoi Brewery) is located in Arai, Myoko City, an area that receives heavy snowfall and is blessed with an abundance of underground water, making it an ideal environment for sake brewing. The business started in 1842 with “Kiminoi” as its representative brand. Tastings and brewery tours are available for your enjoyment.

E-mail: mail@kiminoi.co.jp
*Advance reservation required.
Hours of operation: 9AM-5PM
Closed: Weekends and holidays
Fee: Tours and tastings are free


Musashino Shuzo (Musashino Brewery) started in 1916 with “Ski Masamune” as its representative brand.
Address: 4-7-46 Shiro-cho, Joetsu-shi
Phone: 025-523-2169
*Advance reservation required.
Hours of operation: 10AM-4PM
Closed: Weekends and holidays
Fee: Tours and tastings are free
Access: 15 min. on foot from Takada Station on the Echigo Tokimeki Railway.


A ryotei is a high-class restaurant that serves traditional Japanese cuisine. They have Japanese architecture, a Japanese garden, and Japanese hospitality. Ryotei Ukiyo has been around for more than 140 years and offers lunch without the need for a reservation at a fair price.

Address: 3-5-4 Naka-machi, Joetsu-shi
Hours of operation:
Lunch 11:30AM-2:30PM
Dinner 5:30PM-10:00PM
Closed: Second Monday of every month, irregular holidays
Access: 6 min. on foot from Takada Station on the Echigo Tokimeki Railway.


The Furumachi district of Niigata is considered one of the three most prestigious areas in Japan for geisha, along with Gion in Kyoto and Shinbashi in Tokyo. Boasting a tradition of 200 years, the Furumachi geigi represent the culture of Niigata as a port town.


Shibata Castle, also known as “Ayame Castle,” is the symbol of Shibata, a castle town that has prospered for more than 270 years.


Bandai Bridge could be said to be the symbol of Niigata City. The current bridge is the third incarnation, known as the solid bridge that didn’t budge during the 1969 Niigata Earthquake. The bridge lights up at night, showing off its beautiful figure.

Return to top of page