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Season: Autumn

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From ancient times, Niigata has had a strong connection with water and land as a port town and a major river town. This connection is the theme for the Water and Land Art Festival. Artists from around the world will display their artwork in the lower Shinano River area in the heart of Niigata City.

(Main location) Bandaijima former waterfront, 4 Bandaijima, Chuo-ku, Niigata City;
Shinano River Yasuragi-tei Embankment;
other areas in Niigata City

●By bus: Take a bus from platform 13 of the Bandai bus terminal in front of Niigata station to the Toki Messe bus stop, right by the location
●By car: 30 minutes from the Niigata Nishi IC on the Hokuriku Expressway
●By water bus: Take the Shinano River Water Shuttle to the Toki Messe Boat Landing, right by the location


The battle of clashing horns that unfurls at the bullfighting arena is a sight to see!
Period May 3rd to November 4th, 2018
Time Matches begin at 1:00 p.m.

Venue Ojiya Togyujo (Ojiya Bullfighting Area), Koguriyama, Ojiya City

Directions 15 minutes by car from JR Ojiya Station (Joetsu Line); shuttle buses will be available.
Shuttle buses will run from Sun Plaza in Ojiya City to the Togyujo via Ojiya Station.


See the brave clashing of bulls that weight over a ton!
Yamakoshi is the only place on Honshu where you can see this traditional event.
Unlike Western bullfighting, no bulls are killed in Japanese bullfighting. Instead of facing humans, the bulls fight each other until one gets too tired to continue.
Period May 4th to November 3rd, 2018

Time Doors open at 10 a.m., matches begin at 1:00 p.m.
*will not be cancelled due to rain

Venue Yamakoshi Togyujo (Yamakoshi Bullfighting Arena), Nagaoka City

Directions 30 minutes by car from JR Nagaoka Station (Shinetsu Line)
30 minutes by car from the Ojiya IC on the Kanetsu Expressway


Shows by street performers, Kakube-shishi lion dances, and antique train displays will be open for viewing in the Tsukigata main shopping area.

Sunday, September 24th, 2017

10:30 a.m. to 5:00 p.m.

Main Street of the shopping area, Tsukigata, Minami-ku,Niigata City

60 minutes by “Ajikata-sen Tukigata-yuki” buses from JR Niigata Station
15 minutes by car from the Maki-Katahigashi IC of the Hokuriku Expressway
25 minutes by car form the Sanjo-Tsubame IC of the Hokuriku Expressway


Get your fill of locally produced Joetsu alcohol; including sake from 18 breweries, doburoku unrefined sake, wine, and beer. Additionally, there will be refined sake and wine tasting, local food pairings, exclusive selling of matsuri-zake (sake served for the gods in the festival), and a live concert.

Saturday, October 21nd to Sunday, October 22rd ,2017
Saturday, October 21nd : 11:00-20:00
Sunday, October 22rd : 10:00-16:00

3,4,5 Cho-me shopping district, Takadahoncho, Joetsu City

1,000 JPY if participating in the sake and wine tasting (tentative)


Beautiful chrysanthemum flowers will be in full bloom under the clear autumn sky. This is Niigata’s biggest flower exhibition in both variety and number. You can see 4,000 displays of lovingly and carefully raised chrysanthemum flowers. You can’t miss the huge chrysanthemum bed that magnificently depicts Niigata’s great scenery.

Dates: November 1st to November 24th

Location: Yahiko Shrine, 2887-2 Yahiko, Yahiko Village



Fall Festival in the Hachimangu shrine ground.
Food stalls, festival music, folk songs, and the valiant carrying of mikoshi (portable shrines) bring enthusiasm to new heights!!
A fireworks show will be held from 7:30p.m. to 9:00p.m. (as planned) on the 1st night of the festival, too.

1st day: From 3:30 p.m.
2nd day: From 10:00 a.m. to 9:30 p.m.
(fireworks from 7:30 p.m.)
3rd day: From 9:00 a.m. to 9:30 p.m.
(mikoshi (portable shrine) parade from 1:00 p.m.)

Hachimangu shrine ground, Uonuma City (formerly Horinouchi)

5 minutes by foot from JR Echigo Horinouchi Station
7 minutes by car from the Kanetsu Expressway Horinouchi IC


“Ayakomai,” a significant intangible folk cultural asset, is being performed at its traditional location.

Designated as a significant intangible folk cultural asset by the national government in 1976, the Ayakomai dance is performed publicly every year on the second Sunday in September at the square in front of the Ayakomai museum.

12:30 p.m. to 3:50 p.m. (as planned)

The square in front of the Ayakomai museum, Onadani, Kashiwazaki City

30 minutes by car from the Kashiwazaki IC of the Hokuriku Expressway


Searching for the 'town's treasures' around the village shops of the castle-town.
A festival exhibiting the folding screens and folk art which have been handed down from generations in the village shops of the flourishing castle town of Murakami. Enjoy and be entertained by village shops and appreciate the artistic beauty of many folding screens moving from door to door around the village.

Venue:Kyuchonin-machi area, Murakami City


We organically grow many types of high quality fruit like strawberries, peaches, pears, grapes, figs, blueberries, and kiwis, using high quality soil and very little agrochemicals.
Thanks to our greenhouses, visitors can enjoy a number of different types of fruits throughout the year, and our Gelato, made from all natural ingredients, is also very popular.

●Products/Grapes, pears, apples, blueberries, Le Lectier pears, strawberries
●Capacity/1,000 people
●Main facilities/Fruit garden, bus parking, large indoor rest area, food corner

Tourist Seasons
●Strawberry picking/Early February to Late June
●Grape picking/Early August to early November
●Peach picking/Early to mid-August
●Fig picking/Mid-August to Early November
●Blueberry picking/Late June to late July
●Pear Picking/Early September to late October
●Le Lectier (Pears)/Late November to Late December
Business Hours:
Strawberries (Late December to late June) 10am to 5pm
Grapes・Peaches・Pears 8am to 6pm     
Closings: None
Fee: Entrance is free
All you can eat strawberries: 1,000yen~1,500yen
All you can eat grapes: 1,100yen~1,500yen
※Prices vary depending on season. Credit cards not accepted
Address: 573 Washinoki Shinden, Minami-ku, Niigata


Lake Tadami, the largest man-made lake in East Asia,was created by the damming of the Tadami River. The surrounding mountains reflect on the lake surface, and the colors change with the season. The spring bloom and autumn foliage are especially worth seeing from the relaxing pleasure cruise on the lake.

(Address) Otori, Yunotaniimogawa, Uonuma City
(Best time to go) May- November
Okutadami-Ginzandaira Round Trip: Adults 2250 yen Children 1130 yen;
Okutadami-Ozeguchi Round Trip: Adults 2250 Children 1130 yen
(Trip Time)
Okutadami- Ginzandaira 40 minutes;
Okutadami-Ozeguchi 40 minutes


The waters of the Nadachi River boast some of the highest numbers of migrating salmon in the whole of Niigata prefecture.
In order to help people from Niigata and all over Japan learn about these delicious salmon, every year we plan an event that the whole family can enjoy, with different salmon goods for sale and a salmon catching competition!

Salmon Catching Competition
●Date:Sunday, November 27th, 2016. From 9:30am~
●Address:Mouth of the Nadachi River, Nadachi-ku, Joetsu
●Participation Fee:1500 yen per person
Each participant will get 1 salmon, a serving of salmon soup, and a commemorative gift.


Fresh fish and shellfish caught near Sado Island will be sold at very low prices. Everyone can join the amateur fish auction, and you will be amazed to see the expert’s outstanding skill in the giant tuna cleaning show.

Dates:Sunday, November 13th, 2016

Location:Sado Fish Market, 1-1 Kasuga, Sado City


The former house of Kan-ichi Nakano, known as the Oil King of Japan, is open to the public. The garden includes the Nakano Residence Art Museum and 2000 maple trees. The blazing colors of the autumn leaves are a must-see. During the festival, concerts and miniature bonsai tree exhibitions will be regularly held.

October 24th to November 23th,2015

Sekiyu no Sato Park/ Nakano Residence Museum of Art, Akiha-ku, Niigata City

Nakano Residence Museum of Art : 700 JPY for adults, 500 JPY for college or vocational school students, 100 JPY for elementary, junior high, and high school students


Enjoy the natural artistry of gorgeous flowers!

More than 1000 pots of locally grown chrysanthemum flowers will be on display in the grounds of Fuko-ji Temple.
The exquisite “Chrysanthemum Arch” made with rare types of chrysanthemums will stand at the entrance gate to welcome everyone

Monday, October 31th to Thursday, November 10th , 2016

Bishamondo, Fuko-ji Temple, 2495 Urasa,Minamiuonuma City

● 5 minutes by foot from JR Urasa Station (JR Joetsu Line)



You will be amazed to see and eat the 600kg jumbo onigiri rice ball made of freshly harvested Koshihikari, Niigata’s famous brand of high quality rice. Also, many other enjoyable events will be carried out such as a farmer’s market of fresh vegetables, a raffle of Nagaoka specialty products, and many refreshment booths.

Date/Times: Sunday, October 23th, 2016

Location: 788 Nakanoshima, Nagaoka City
(in the vicinity of the Nagaoka City Nakanoshima branch office)

●”Nakanoshima-Shisho mae” bus stop on buses headed to “Bunsui Eki-mae” departing from JR Nagaoka Station Ote Exit Bus Platform 11
●5 minutes by car from the Nakanoshima-Mitsuke IC on the Hokuriku Expressway

Cost: Free


After a traditional ceremony is carried out, floats gorgeously painted with red or black lacquer will be vigorously paraded through the town. Led by a float dedicated to Ofune-sama, the god of ships, nine floats will be marched around to celebrate the port town.

Tuesday, October 18th to Wednesday, October 19th, 2016

Iwafune Shrine (Iwafune, Murakami City)

● Approximately 8 minutes by car from the Kamihayashi-Iwafuneko IC on the Nihonkai Tohoku Expressway


“Ayakomai,” a significant intangible folk cultural asset, is being performed at its traditional location.

Designated as a significant intangible folk cultural asset by the national government in 1976, the Ayakomai dance is performed publicly every year on the second Sunday in September at the square in front of the Ayakomai museum.

Date Sunday, September 11th, 2016

Time 12:30 p.m. to 3:50 p.m. (as planned)

Venue The square in front of the Ayakomai museum, Onadani, Kashiwazaki City
Directions 30 minutes by car from the Kashiwazaki IC of the Hokuriku Expressway


The representatives of Sado’s autumn flavors, Okesa Persimmons are characterized by their smooth, fully rounded and superior flavor. In addition to wine and sake, young persimmon leaf tea and persimmon cakes, there are numerous other edible souvenirs from which to choose.

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