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Nagaoka Festival is held from August 1 to August 3. See portable shrine float parades and folk dance processions, plus the main attraction of the large-scale fireworks display that takes place over the Shinano River. 650 meter giant sanshakudama fireworks, waterfall and volcano fireworks, and 20,000 smaller shakudama fireworks light up the night sky.

【Dates】 August 1-3 (Fireworks display is August 2-3)

【Location】 Shinano River under the Chousei Bridge


Made using approximately 1.6 million LED lights, this photogenic illumination attraction has been recognized by the Guinness Book of World Records. Guests can enjoy this event at the APA Resort Joetsu-Myoko. (Produced by: night view critic, Marumaru Motoo)

 APA Resort Joetsu-Myoko (1090 Okemi, Myoko-shi, Niigata 949-2224)

 Every day from June 20 (Weds.) to Nov. 15 (Thurs.) 2018
  ■June 20 (Weds.) through Aug. 31 (Fri.)
     6:00 PM to 11:00 PM (Last entry at 10:00)
  ■Sept. 1 (Sat.) through Nov. 15 (Thurs.)
     5:00 PM to 10:00 PM (Last entry at 9:00)
◆Entry Fee (Same-day purchase)
 General: ¥1500 Children Elem. school or younger: ¥1000


Be inspired in the place that formed the setting of the NHK historical drama, Tenchijin.
Enjoy the historical romance as you watch the procession of men dressed as samurais and the reenactment of the Battles of Kawanakajima.


This rocky crag looks like two crouching turtles, hence its name meaning “two turtles”. A great place for swimming, with the clearer water than anywhere else around Sado Island.

(Address) Washizaki, Sado City
(Best time to go) July to August


Admire beautifully full-blossomed sacred lotuses at the water’s edge.
The best time to see the Orient’s biggest and most beautiful sacred lotus blossoms in Takada Park. From the 7th -10th you can taste German beer and cuisine at the ‘Jyoetsu Oktoberfest’.

Venue: Jyoetsu City Takada Park


From ancient times, Niigata has had a strong connection with water and land as a port town and a major river town. This connection is the theme for the Water and Land Art Festival. Artists from around the world will display their artwork in the lower Shinano River area in the heart of Niigata City.

(Main location) Bandaijima former waterfront, 4 Bandaijima, Chuo-ku, Niigata City;
Shinano River Yasuragi-tei Embankment;
other areas in Niigata City

●By bus: Take a bus from platform 13 of the Bandai bus terminal in front of Niigata station to the Toki Messe bus stop, right by the location
●By car: 30 minutes from the Niigata Nishi IC on the Hokuriku Expressway
●By water bus: Take the Shinano River Water Shuttle to the Toki Messe Boat Landing, right by the location


A harmony of sunset and music over the beautiful Sea of Japan
Relax and enjoy sweet melodious vocal and instrumental performances as the evening sun sets into the Sea of Japan.

Venue:Niigata City, Nishi-ku Aoyama seaside special stage.


The Niigata Festival lasts three days starting on August 10. See float parades and fireworks displays, as well as the piece de resistance, a folk dance procession of 20,000 people


With over 300 fireworks set off one after another and 100 fireworks set off at once all above the Sea of Japan, this fireworks display is truly overwhelming to see. About 15,000 fireworks will color the night sky.

Date : July 26, 2018 (may be postponed or cancelled due to weather)

Times : Fireworks display: 7:30-9:10pm

Location : Kashiwazaki Central Beach, Minatomachi Seaside Park area

Directions : 10 minute walk from Kashiwazaki Station on the JR Shinetsu Line

5 minutes by car from the Kashiwazaki IC on the Hokuriku Expressway

Homepage : http://www.e-cotte.com/hanabi/ (Japanese only)


The battle of clashing horns that unfurls at the bullfighting arena is a sight to see!
Period May 3rd to November 4th, 2018
Time Matches begin at 1:00 p.m.

Venue Ojiya Togyujo (Ojiya Bullfighting Area), Koguriyama, Ojiya City

Directions 15 minutes by car from JR Ojiya Station (Joetsu Line); shuttle buses will be available.
Shuttle buses will run from Sun Plaza in Ojiya City to the Togyujo via Ojiya Station.


See the brave clashing of bulls that weight over a ton!
Yamakoshi is the only place on Honshu where you can see this traditional event.
Unlike Western bullfighting, no bulls are killed in Japanese bullfighting. Instead of facing humans, the bulls fight each other until one gets too tired to continue.
Period May 4th to November 3rd, 2018

Time Doors open at 10 a.m., matches begin at 1:00 p.m.
*will not be cancelled due to rain

Venue Yamakoshi Togyujo (Yamakoshi Bullfighting Arena), Nagaoka City

Directions 30 minutes by car from JR Nagaoka Station (Shinetsu Line)
30 minutes by car from the Ojiya IC on the Kanetsu Expressway


The Echigo-Tsumari Art Triennale is a massive and expansive international art festival held once every three years in the woodlands of the Echigo-Tsumari region (Tokamachi and Tsunan) since 2000.

The Echigo-Tsumari Art Triennale began with the aim of creating activities that would continuously open up new prospects for the area, and the artists cooperate with the residents to create works of art with local roots. At this time, many permanent works of art and base facilities remain as assets all over the region.

The Echigo-Tsumari area (the municipalities of Tokamachi and Tsunan in Niigata Prefecture), about 760 square kilometers


Feel the beat reverberating between humans and the earth at this exciting international festival!

Sado Island is the home of the world famous taiko drum ensemble Kodo, and every August they invite artists and performers from around the world to join them for their international arts festival, “Earth Celebration.”

The festival offers a range of attractions including outdoor concerts at Shiroyama Park, EC Theatre (special indoor concert), workshops, fringe events (free-admission performances by invited and general guests), and the Harbour Market (food/drink, crafts, ethnic goods, et al). As the name suggests, "Earth Celebration" transcends borders and cultures to bring a brilliant collage of art and music to a very special corner of the world. Come and celebrate with us!

Hosted by   Earth Celebration Committee

Dates and Times   August 17st (Friday) to August 19rd (Sunday) 2018.

Location   Ogi, Sado Island Website (English) : http://www.kodo.or.jp/ec/home/index_en.html

Inquiries: Earth Celebration Committee Email:ec-info@kodo.or.jp

Directions   ● A 10 minute walk from Ogi Port, 1 minute by car
             ● A 5 to 10 minute walk from the nearest bus stop, Ogi Futō (Ogi Bus Line)


80,000 tons of snow is used to make a gigantic snow mountain at the Uonuma Summer Snow Festival. This fun-filled event, held at a specially-made location in the Ginzandaira Campground, lasts about two days in order to blow away the heat of summer. Racing down the slope on a sled is exciting for both children and adults! From the snow to the mountain to the river to the lake, there are a variety of places to play. Additionally, there is corner with all of the delicious foods Uonuma has to offer, a hands-on booth, and more!

Refreshing breezes blow across the high elevation of the Ginzandaira plain, making it feel as though you’ve come to a summer resort. If you want to feel the dynamic energy of nature, try hiking Arasawadake/Mannenyuki, but long sleeves and pants, as well as trekking shoes, are recommended. A guide will accompany you, so beginners can feel assured about trying it.

Many events will also be held at the adjacent Lake Okutadami. After tiring yourself out playing in on the snow mountain, you can relax and take in the vast nature of Lake Okudatami on a sight-seeing boat ride. Even first-timers can try canoeing safely in the 10-person hand-paddled canoe E boats. Lake Okutadami leaves nothing to be desired!

Dates: Saturday, July 22-Sunday, July 23

Time: 10am-3pm

Events may change depending on the conditions and amount of snow.


Every year on July 6 & 7, the castle town of Murakami hosts a festival of pomp and grandeur only possible in Murakami. Witness a beautiful procession featuring traditional lacquer-framed parade floats called oshagiri, some over 200 years old.
The whole town is enveloped in gaiety by the spectacular Oshagiri (floats).


Starting with April’s Island Festival, enjoy traditional festivals and events all year round where you can taste the wonders of the Sea of Japan. At the Ogi Port Festival, you can see Tarai boat races and Kojishimai dances.


The Ojiya Festival is a grand event spread out over three days, focusing on the citizens of Ojiya. On the first day there will be a large folk dance procession, and the second day will have a Karakuri lantern parade and a fireworks display. The third day will conclude with another Karakuri lantern parade and Bon dancing.

Honcho Douri, Ojiya, Asahibashi area, etc.

●15 minute walk from the JR Ojiya Station
●Temporary parking is available 5 minutes away from the Ojiya Interchange, with a shuttle bus available from the parking lot.
(Only available during the fireworks)


Starting with a fireworks show above the ocean stretching out over the horizon, there will be a number of events including folk dancing done by the town’s citizens and a parade in which each group brings its own flavor.

■Goldfish floats procession
Time: August 13 ~29
Location: All areas of Shibata

■“Shibata Yosakoi Dancing,” and “Taiko” Collaboration
Time: August 27, 18:55~20:40
Location: Honcho intersection~Ishikawa Kouji intersection

■Hounou Votive Floats
Time: August 27, 15:00~18:00
Location: All areas of Shibata→Suwa Shrine

■Shibatakko Festival
Time: August 27, 14:00~16:30
Location: Honcho intersection~Ishikawa Kouji intersection

■Folk dance procession
Time: August 27, 18:55~20:40
Location: Honcho intersection~Ishikawa Kouji intersection
■Festival parade
Time: August 28, 18:30~21:00
Location: Honcho intersecion~Shimomachi

■Return of the floats・Gathering and presentation of Shibatakko Floats.
Time: August 29, 18:00~22:15
Location: Suwa Shrine→Daieicho intersection→Chuocho intersection, Shibata Interchange Center→1000 balcony seats around Shibata


Hakusanmaru Festival


Times: 18:00-22:00

Location: Urban area of Aikawa, Sado Island

Directions: 50 minutes by bus from Ryotsu Port to the “Aikawa” bus stop


Over 500,000 irises bloom in full glory in the Lake Hyoko Iris Garden. During the festival, lights will be used to highlight and illuminate the blossoms

Dates: June 10-25, 2017

Location: Lake Hyoko Iris Garden, Agano

Cost: Free

・7 minutes by car from JR Suibara Station
・15 minutes by car from the Yasud
a IC on the Banetsu Expressway
・15 minutes by car from the Niitsu IC on the Banetsu Expressway


A festival featuring folk dance processions and traditional portable shrine parade floats. On the final day see a large scale fireworks display with 300 shakudama fireworks. The beautiful and powerful fireworks over the ocean are a sight worth seeing.


We organically grow many types of high quality fruit like strawberries, peaches, pears, grapes, figs, blueberries, and kiwis, using high quality soil and very little agrochemicals.
Thanks to our greenhouses, visitors can enjoy a number of different types of fruits throughout the year, and our Gelato, made from all natural ingredients, is also very popular.

●Products/Grapes, pears, apples, blueberries, Le Lectier pears, strawberries
●Capacity/1,000 people
●Main facilities/Fruit garden, bus parking, large indoor rest area, food corner

Tourist Seasons
●Strawberry picking/Early February to Late June
●Grape picking/Early August to early November
●Peach picking/Early to mid-August
●Fig picking/Mid-August to Early November
●Blueberry picking/Late June to late July
●Pear Picking/Early September to late October
●Le Lectier (Pears)/Late November to Late December
Business Hours:
Strawberries (Late December to late June) 10am to 5pm
Grapes・Peaches・Pears 8am to 6pm     
Closings: None
Fee: Entrance is free
All you can eat strawberries: 1,000yen~1,500yen
All you can eat grapes: 1,100yen~1,500yen
※Prices vary depending on season. Credit cards not accepted
Address: 573 Washinoki Shinden, Minami-ku, Niigata


Lake Tadami, the largest man-made lake in East Asia,was created by the damming of the Tadami River. The surrounding mountains reflect on the lake surface, and the colors change with the season. The spring bloom and autumn foliage are especially worth seeing from the relaxing pleasure cruise on the lake.

(Address) Otori, Yunotaniimogawa, Uonuma City
(Best time to go) May- November
Okutadami-Ginzandaira Round Trip: Adults 2250 yen Children 1130 yen;
Okutadami-Ozeguchi Round Trip: Adults 2250 Children 1130 yen
(Trip Time)
Okutadami- Ginzandaira 40 minutes;
Okutadami-Ozeguchi 40 minutes

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