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Area: Joetsu, Myoko Area

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There are around 4,000 cherry blossom trees, lit up by 3,000 paper lanterns. The illuminated, 3-tier turret of Takada Castle reflected in the moat captivates visitors. Sakura Road is a path lined with sakura (cherry blossoms) that are lit up and is a must-see. There will be a variety of events held.
http://www.joetsu-kanko.net/kanoukai/ (Japanese)

When: From April 1, 2017 (Sat.) to April 17, 2017 (Mon.)
Takada Castle will be illuminated from 6PM to 10PM.
Where: Takada Park
Access: 15 min. on foot from Takada Station on the Echigo Tokimeki Railway.

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Zazen is a part of Buddhist training and is said to improve concentration and reduce stress. Try zazen yourself at Kyuushouji.

Address: 2-22-7 Tera-machi, Joetsu-shi
Phone: 025-543-2777 (Joetsu Tourism Convention Association)
Fax: 025-545-1113
E-mail: jtca@joetsu.ne.jp
*In principle, reservations must be made at least 14 days in advance.
Fee: 1,000yen (must pre-pay)
Access: ~20 min. on foot from Takada Station on the Echigo Tokimeki Railway.
http://www.joetsu-kanko.net/wp/wp-content/themes/jtca/images/tour/zazentaiken.pdf

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Kiminoi-Shuzo (Kiminoi Brewery) is located in Arai, Myoko City, an area that receives heavy snowfall and is blessed with an abundance of underground water, making it an ideal environment for sake brewing. The business started in 1842 with “Kiminoi” as its representative brand. Tastings and brewery tours are available for your enjoyment.

E-mail: mail@kiminoi.co.jp
*Advance reservation required.
Hours of operation: 9AM-5PM
Closed: Weekends and holidays
Fee: Tours and tastings are free

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Musashino Shuzo (Musashino Brewery) started in 1916 with “Ski Masamune” as its representative brand.
Address: 4-7-46 Shiro-cho, Joetsu-shi
Phone: 025-523-2169
*Advance reservation required.
Hours of operation: 10AM-4PM
Closed: Weekends and holidays
Fee: Tours and tastings are free
Access: 15 min. on foot from Takada Station on the Echigo Tokimeki Railway.

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Tomizushi has fresh fish from the Sea of Japan, taking advantage of its regional specialties and abundant fishing areas along the coast. This sushi is unlike what you find in Tokyo. Come try the sushi of the Sea of Japan.

Address: 4-7-26 Naka-machi, Joetsu-shi
Hours of operation: 11AM-10PM
Closed: Jan. 1, Jan. 2
Access: 3 min. on foot from Takada Station on the Echigo Tokimeki Railway.

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A ryotei is a high-class restaurant that serves traditional Japanese cuisine. They have Japanese architecture, a Japanese garden, and Japanese hospitality. Ryotei Ukiyo has been around for more than 140 years and offers lunch without the need for a reservation at a fair price.

Address: 3-5-4 Naka-machi, Joetsu-shi
Hours of operation:
Lunch 11:30AM-2:30PM
Dinner 5:30PM-10:00PM
Closed: Second Monday of every month, irregular holidays
Access: 6 min. on foot from Takada Station on the Echigo Tokimeki Railway.

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White arums mark the beginning of spring. Between the end of April and the beginning of May, nearly 100,000 white arums bloom around Imori Pond. From here, you can also see Mt. Myoko, one of the top 100 famous mountains in Japan.

When:From late April 2017 to early May 2017
Where:Imori Pond, 2249 Sekikawa, Myoko-shi

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(Address)
Akakura, Myoko City
(Benefits)
Effective against diabetes, external wounds, arteriosclerosis, gastrointestinal disorders, nervous disorders, rheumatism, hemorrhoids
(Special Qualities)
A hot spring surrounded by the natural beauty of the highlands and facing Mt. Myoko, one of the hundred famous mountains of Japan with a height of 2454 meters. The water is known for its rejuvenating properties, so the hot spring has even been called “water for beautiful women” and “natural skin toner”.

Akakura Onsen is the origin of the hot spring sommelier.
In the same way that a sommelier is knowledgeable about wine, a hot spring sommelier possesses foundational knowledge of hot springs and the proper way to use a hot spring and can answer questions from patrons.
(Access)
Around 15 min. by car from Myoko-Kogen Station on the Echigo Tokimeki Railway.

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(Address)
Kudohama, Ogata-ku, Joetsu City
(Benefits)
Effective against cuts, burns, nervous disorders, rheumatism, skin diseases, chronic women’s diseases
(Special Qualities)
Unohama Onsen is a small hot springs town with many inns. Enjoy a superb view of distant Sado Island as the sun sinks into the sea on the horizon.

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(Address)
Ikenotaira, Myokokogen, Myoko City
(Benefits)
Effective against chronic skin diseases, sensitivity to cold, nervous disorders, rheumatism, fatigue, chronic women’s diseases
(Special Qualities)
Ike-no-Taira Onsen is located on the plateau east of Mt. Myoko. The area is dotted with birch trees and has an almost European atmosphere. The 72-degree hot spring water from the Minami-Jigoku valley has a sulfurous scent and creates unique black mineral deposits in the shape of flowers.

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The ski slopes of Akakura Kanko Resort and Spa were the first slopes in Japan to be designated as an international ski resort. You can enjoy the 4km-long cruising trail from the hotel’s 5th lift. Additionally, there is a special area called the Chibikko Hiroba for children too young to hit the slopes.

○Slope information
・Snowboarding: Permitted on all trails
・Children’s trail(s): Yes
・Night skiing: No
・Number of trails: 11
・Length of longest trail: 4.5km
・Altitude:740-1,500m

Season and hours of operation
 December 16, 2016- May 7, 2017
 ※The period of operation is subject to change due to the amount of snow.
 8:30-16:30

Prices
・Lift
 1-Day Ticket Adult: 4,300 JPY
 Half-Day Ticket Adult: 2,900 JPY
・Rentals
 Ski/ Snowboard Set 1-Day Rental Adult: 3,500 JPY
 Ski/ Snowboard Set Half-Day Rental Adult: 3,000 JPY

Directions
・10 minutes by bus from Myoko-Kogen Station on the JR Shinetsu Line
・10 minutes by car from the Myoko-Kogen IC of the Joshinetsu Expressway

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You can fully appreciate the splendid nature of Myoko at this ski resort!
From beginner to pro, the three different parks allow you to choose a location matched to your skill level, all with a view of Mt. Myoko before your eyes.

○Slope information
・Snowboarding: Permitted on all trails
・Children’s trail(s): Yes
・Night skiing: Yes
・Number of trails: 8
・Length of longest trail: 4km
・Altitude:735-1,345m

Season and hours of operation
 December 17, 2016- April 2, 2017
 ※The period of operation is subject to change due to the amount of snow.
 8:30-16:30

Prices
・Lift
 1-Day Ticket Adult: 4,000 JPY
 2-Day Ticket Adult: 7,000 JPY
 Half-Day Ticket Adult: 3,000 JPY
 Single Ride Adult: 600 JPY

Directions
・15 minutes by bus from Myoko-Kogen Station on the JR Shinetsu Line
・5 minutes by car from the Myoko-Kogen IC of the Joshinetsu Expressway

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Akakura Onsen Ski Resort is famous for its snowboarding slope. Features tables, snow parks, and other attractions, and its various courses are quite popular. Also holds many events for the whole family.

○Slope information
・Snowboarding: Permitted on all trails; also has a snowboarding park
・Children’s trail(s): Yes (free of entrance fees)
・Night skiing: Yes
・Number of trails: 16
・Length of longest trail: 2km
・Altitude: 720-1,500m

Season and hours of operation
 December 10, 2016- April 2, 2017
 ※The period of operation is subject to change due to the amount of snow.
 8:30-16:30
(Night skiing from 17:00-22:00)

Prices
・Lift
 1-Day Ticket Adult: 4,300 JPY
 Night Ticket Adult: 2,500 JPY
   
Directions
・10 minutes by bus from Myoko-Kogen Station on the JR Shinetsu Line
・4km, about 10 minutes by car, from the Myoko-Kogen IC of the Joshinetsu Expressway

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Cupid Valley offers a wide variety of ski passes for slopes in Joetsu City, the origin of skiing in Japan. The compacted snow makes for a safe and enjoyable run down the slopes.

○Slope information
・Snowboarding: Permitted on all trails; also has a snowboarding park
・Children’s trail(s): Yes
・Number of trails: 9
・Length of longest trail: 4km
・Altitude: 430-960km
・Bathing facilities: Yes

Season and hours of operation
 December 16, 2016-
 ※The period of operation is subject to change due to the amount of snow.

Prices
・Lift
 1-Day Ticket Adult: 4,300 JPY
 Night Ticket Adult: 1,500 JPY

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Enjoy an exhilarating trip down the mountain, dropping 1124 meters in elevation over 8.5 kilometers. The slopes offer a lot of variety, so you are guaranteed to have a great time skiing here!

○Slope information
・Snowboarding: Permitted on all trails; also has a snowboarding park
・Children’s trail(s): Yes
・Night skiing: No
・Number of trails: 16 (including a mogul course and a trail without compacted snow)
・Length of longest trail: 8.5km
・Altitude: 731-1,885m
・Bathing facilities: No

Season and hours of operation
 December 17, 2016- March 26, 2017
 ※The period of operation is subject to change due to the amount of snow.
 Weekdays 8:30-16:30
 Saturdays 8:00-16:30

Prices
・Lift
 1-Day Ticket Adult: 4,500 JPY
 4-Hour Ticket Adult: 3,600 JPY
   
Directions
・25 minutes by bus from Myoko-Kogen Station on the JR Shinetsu Line
・10 minutes by car from the Myoko-Kogen IC of the Joshinetsu Expressway

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The waters of the Nadachi River boast some of the highest numbers of migrating salmon in the whole of Niigata prefecture.
In order to help people from Niigata and all over Japan learn about these delicious salmon, every year we plan an event that the whole family can enjoy, with different salmon goods for sale and a salmon catching competition!

Salmon Catching Competition
●Date:Sunday, November 27th, 2016. From 9:30am~
●Address:Mouth of the Nadachi River, Nadachi-ku, Joetsu
●Participation Fee:1500 yen per person
Each participant will get 1 salmon, a serving of salmon soup, and a commemorative gift.

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Get your fill of locally produced Joetsu alcohol; including sake from 18 breweries, doburoku unrefined sake, wine, and beer. Additionally, there will be refined sake and wine tasting, local food pairings, exclusive selling of matsuri-zake (sake served for the gods in the festival), and a live concert.

■Date/Times
Saturday, October 22nd to Sunday, October 23rd ,2016
Saturday, October 22nd : 11:00-20:00
Sunday, October 23rd : 10:00-16:00

■Location
3,4,5 Cho-me shopping district, Takadahoncho, Joetsu City

■Cost
1,000 JPY if participating in the sake and wine tasting (tentative)

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Admire beautifully full-blossomed sacred lotuses at the water’s edge.
The best time to see the Orient’s biggest and most beautiful sacred lotus blossoms in Takada Park. From the 7th -10th you can taste German beer and cuisine at the ‘Jyoetsu Oktoberfest’.

Venue: Jyoetsu City Takada Park

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Koshihikari rice from the Kubiki area and local vegetables are used to make this preservative-free pressed sushi. Enjoy the three flavors of mysid shrimp with miso flavored pickel, egg with Japanese basil, and five-variety vegetable.

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Takada Castle was first constructed in 1614. The current three-story building tells of the past glory of the castle.

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