Enjoy-Niigata:::Niigata prefecture tourism guide:::

In 2007, a Niigata sushi chef invented a new menu called Kiwami.
Kiwami is a premium sushi collection that features 10 pieces of sushi made of sea urchin, fatty tuna, salmon roe, and local, seasonal fish prepared by an experienced sushi master.  It includes the most delicious local fish of the day chosen by a sushi artisan with expert judgment.  You can not truly experience Niigata until you have tried it.

Discover the way of life for a Sengoku Era warlord!

Capitalizing on the current popularity of the Sengoku Era, this expo shows a completely new conceptualization of the lives of Sengoku warlords who lived during the same period as Kanetsugu Naoe, a local heroic warlord from the current Minamiuonuma City in Niigata, through a variety of mediums such as video and manga.

It includes a special products shop where you can buy everything from Minamiuonuma specialty products, including koshihikari rice and sake, to Sengoku Era goods.

Get caught up in a Noh story with an earphone guide service (English available)

Sado is an island of Noh, with over 30 current theaters.  In the Ryotsu area, outdoor performances will be performed once a month from May to October (except August).

Appreciate the subtle and profound beauty that has been nurtured and supported by the local people.

For those who are new to Noh, free earphone guides are available (including an English version).

Epic!

The battle of clashing horns that unfurls at the bullfighting arena is a sight to see!

See the brave clashing of bulls that weight over a ton!
Yamakoshi is the only place on Honshu where you can see this traditional event.
Unlike Western bullfighting, no bulls are killed in Japanese bullfighting.  Instead of facing humans, the bulls fight each other until one gets too tired to continue.

Enjoy the dance of the Geigi at a Meiji-era wealthy merchant’s mansion.

You can watch the dance of the Niigata Geigi (geisha), which has 300 years of tradition, and then take pictures with the Geigi.

 The fireworks of the Katakai Festival have a history of 400 years. After the main event, see Japan’s largest firework: the yonshakudama. The night sky is painted with giant wheels in a way only the fireworks town of Katakai can do.

Searching for the 'town's treasures' around the village shops of the castle-townA festival exhibiting the folding screens and folk art which have been handed down from generations in the village shops of the flourishing castle town of Murakami. Enjoy and be entertained by village shops and appreciate the artistic beauty of many folding screens moving from door to door around the village.

“Ayakomai,” a significant intangible folk cultural asset, is being performed at its traditional location.

Designated as a significant intangible folk cultural asset by the national government in 1976, the Ayakomai dance is performed publicly every year on the second Sunday in September at the square in front of the Ayakomai museum.

Fall Festival in the Hachimangu shrine ground

Food stalls, festival music, folk songs, and the valiant carrying of mikoshi (portable shrines) bring enthusiasm to new heights!!

A fireworks show will be held from 7:30p.m. to 9:00p.m. (as planned) on the 2^nd night of the festival, too.