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This event got started when local volunteers started dressing up and parading for the people who would come to see the cherry blossoms blooming along the riverbanks. The courtesans, in their gorgeous outfits, are accompanied by around 70 attendants as they parade through Jizoudouhonchoudoori and along the cherry blossoms on the banks of the Ookouzu.

When: April 21, 2019 (Sun.)
Where: Bunsui-chiku, Tsubame-shi
(Jizoudouhonchoudoori; Ookouzu banks)
5 min. on foot from Bunsui Station on the JR Echigo Line.
Ookouzu banks
20 min. on foot from Bunsui Station on the JR Echigo Line.
There is a free shuttle bus from Bunsui Station that goes to the cherry blossoms on the banks.


There are around 4,000 cherry blossom trees, lit up by 3,000 paper lanterns. The illuminated, 3-tier turret of Takada Castle reflected in the moat captivates visitors. Sakura Road is a path lined with sakura (cherry blossoms) that are lit up and is a must-see. There will be a variety of events held.
http://www.joetsu-kanko.net/kanoukai/ (Japanese)

When: From April 1, 2019 to April 15, 2019
Takada Castle will be illuminated from 6PM to 10PM.
Where: Takada Park
Access: 15 min. on foot from Takada Station on the Echigo Tokimeki Railway.


Teams face off against each other from opposite sides of the Nakanokuchi River with their giant kites, each the size of 24 tatami mats (approx. 7 m by 5 m). They fly their kites over the river where they collide and fall into the water. A tug-of-war ensues until one team’s rope breaks. This is the largest giant kite battle in the world. Each giant kite has its own distinctive features and flying methods, but they keep to tradition, with their own improvements to the craft.

When: June 6-10, 2019 (Thurs.-Mon.)
Where: Nakanokuchi riverbanks, Minami-ku, Niigata-shi


This is a magical festival which brings to life the traditions of Edo period marriages.
Just as the sun is setting in the western sky, the lights in town are turned off and torches and lanterns are used to create a bewitching atmosphere. At the center of it all is a new bride, playing the role of the fox, who, along with her 108 attendants parades from Sumiyoshi Shrine to Kirinyama Park for the banquet.

●Dates: May 3, 2019
・Tsugawa Fox Bride Procession: 5:00pm to 8:30pm
(Exact timing may change depending on the procession of the parade)
●Location: Tsugawa, Aga
・10 minutes by bus, or 35 minutes on foot from the JR Tsugawa Station.
・5 minutes by car from the Tsugawa Interchange on the Banetsu Expressway


Including the hina dolls passed down in the homes of Murakami’s castle town, there are around 4,000 dolls on display in around 80 homes. Enjoy a pleasant stroll while you check out the historic merchant homes and the dolls.

8 min. on foot from Murakami Station on the JR Uetsu Main Line.
6 min. by car from the Murakami-Senamionsen interchange on the Nihonkai-Tohoku Expressway.


A field of rape blossoms and Fukushimagata Lagoon can be viewed from the rooftop of the water station, View Fukushimagata Lagoon. Depending on the season, rare plants such as the foxnut and pickerelweed can be enjoyed and the Venue is also known for the migration of many wild birds.

Date : Mid April - Early May


White arums mark the beginning of spring. Between the end of April and the beginning of May, nearly 100,000 white arums bloom around Imori Pond. From here, you can also see Mt. Myoko, one of the top 100 famous mountains in Japan.

When:From late April 2018 to early May 2018
Where:Imori Pond, 2249 Sekikawa, Myoko-shi


This is a traditional event where people shout energetically and fly giant kites that are the size of around eight tatami mats. It is held every year starting on the first Saturday of June and lasts for three days.

From June 3, 2018 (Sat.) to June 5, 2018 (Mon.), 1:00PM-5:00PM
Nakanoshima Oohashi Bridge, Kariyata riverbanks, Mitsuke-shi
15 min. by bus from Mitsuke Station on the JR Shinetsu Main Line.
3 min. by car from the Nakanoshima Mitsuke interchange.


The battle of clashing horns that unfurls at the bullfighting arena is a sight to see!
Period May 3rd to November 4th, 2018
Time Matches begin at 1:00 p.m.

Venue Ojiya Togyujo (Ojiya Bullfighting Area), Koguriyama, Ojiya City

Directions 15 minutes by car from JR Ojiya Station (Joetsu Line); shuttle buses will be available.
Shuttle buses will run from Sun Plaza in Ojiya City to the Togyujo via Ojiya Station.


See the brave clashing of bulls that weight over a ton!
Yamakoshi is the only place on Honshu where you can see this traditional event.
Unlike Western bullfighting, no bulls are killed in Japanese bullfighting. Instead of facing humans, the bulls fight each other until one gets too tired to continue.
Period May 4th to November 3rd, 2018

Time Doors open at 10 a.m., matches begin at 1:00 p.m.
*will not be cancelled due to rain

Venue Yamakoshi Togyujo (Yamakoshi Bullfighting Arena), Nagaoka City

Directions 30 minutes by car from JR Nagaoka Station (Shinetsu Line)
30 minutes by car from the Ojiya IC on the Kanetsu Expressway


The Tokamachi Kimono Festival is held every year in spring on May 3 and is a huge, traditional event for this city of textiles. This is also the day of Tokamachi’s coming-of-age ceremony. The center of the city is closed off to automobiles as men and women of all ages don their colorful kimonos and the streets fill to the brim.

When: May 3, 2018 , 11AM-3PM
Where: Around Ekidoori, Tokamachi-shi


Niigata Prefecture produces the most cut tulips in Japan. This festival takes place on 2 hectares of fields and has 800,000 tulips of approximately 60 different kinds and of many different colors. This colorful expanse of flowers under the spring sky is a great time for families and lovers alike.

From April 25, 2018 to May 5, 2018, 8:30AM-5:00PM

2860 Tsuiji, Tainai-shi (Nagaikeikoi Forest Park)


Step into a sprawling area with 1.5 million tulips and experience the arrival of spring. Gosen’s Sumoto region has sandy soil, making it a good place for growing tulips. Bulbs from Holland were recently imported to grow new kinds, giving the festival a wide variety of blossoms.

When: From April 14, 2018 (Sat.) to April 30, 2018 (Mon.)
Where: Sumoto, Gosen
10 min. by taxi from Gosen Station on the JR Banetsu West Line.
10 min. by car from the Yasuda IC on the Banetsu Expressway.


Muramatsu Park has around 3,000 cherry blossom trees, and in spring, they all bloom at once. During the viewing period, there are stalls and shops lined up, making for an energized, enjoyable experience. There is also plenty of playground equipment for kids and spots where people can lay down sheets and eat bentou (boxed lunches) under the cherry blossoms. There are also nighttime, illuminated viewings when they blossom, giving the experience a very different feel from what you get in the afternoon. It is famous for being selected as one of the best 100 spots in Japan to view cherry blossoms.

When: April 2017
*The nighttime illumination is 6:00PM-9:30PM.
Where: Muramatsu Park, 2631-1 Atagokou, Gosen-shi


We organically grow many types of high quality fruit like strawberries, peaches, pears, grapes, figs, blueberries, and kiwis, using high quality soil and very little agrochemicals.
Thanks to our greenhouses, visitors can enjoy a number of different types of fruits throughout the year, and our Gelato, made from all natural ingredients, is also very popular.

●Products/Grapes, pears, apples, blueberries, Le Lectier pears, strawberries
●Capacity/1,000 people
●Main facilities/Fruit garden, bus parking, large indoor rest area, food corner

Tourist Seasons
●Strawberry picking/Early February to Late June
●Grape picking/Early August to early November
●Peach picking/Early to mid-August
●Fig picking/Mid-August to Early November
●Blueberry picking/Late June to late July
●Pear Picking/Early September to late October
●Le Lectier (Pears)/Late November to Late December
Business Hours:
Strawberries (Late December to late June) 10am to 5pm
Grapes・Peaches・Pears 8am to 6pm     
Closings: None
Fee: Entrance is free
All you can eat strawberries: 1,000yen~1,500yen
All you can eat grapes: 1,100yen~1,500yen
※Prices vary depending on season. Credit cards not accepted
Address: 573 Washinoki Shinden, Minami-ku, Niigata


Around 2,500 cherry blossom trees bloom in the park. At night, the cherry blossoms are lit up beautifully. You can also go to the miniature zoo or the local museum on the grounds. There is fun for the whole family.

When: From early April 2017 to early May 2017
*The nighttime illumination is 6:00PM-10:30PM.
Where: Yukyuzan Park, Nagaoka City
15 min. by bus from Nagaoka Station on the Joetsu Shinkansen Line.
30 min. by car from the Nagaoka interchange on the Kan-etsu Expressway.


Mano Park has 2,000 cherry blossom trees and is famous for being one of the best viewing spots on Sado. The cherry blossoms are lit up when they reach full bloom. The 120 paper lanterns made by the local residents are also a must-see. In late April, there will be local performing arts unique to Sado on an outdoor stage at Mano Park for Sado’s Spring Performing Arts Festival.

April 2017
Mano Park
35 min. by car from Ryotsu Port.
30 min. by car from Ogi Port.


The Firewalking Festival is held at the Ookura firewalking funeral hall at the base of Mt. Hakkai. Piled cedar trees are burned in the center of the hall, and people walk barefoot over the bright red coals to rid themselves of their sins, purify themselves, and pray for the safety of their families and good health. Those who wish to participate may do so after the practitioners.

May 28, 2017 (Sun.), 9:00AM-12:00PM
864-1 Ookura, Minamiuonuma-shi
20 min. by car from Urasa Station on the Joetsu Shinkansen Line.
25 min. by car from the Koide interchange on the Kan-etsu Expressway.


Echigo Hillside Park’s Fragrant Rose Festival takes place in a rose garden and uses “fragrance” for its theme, rare even outside of Japan. While the festival is going on, there will be garden tours, gardening classes, and rose-related goods for sale. Take a walk through this garden of 2,225 roses of 629 fragrant varieties, find your favorite, and enjoy all the different events going on.

From late May 2017 to mid-June 2017
Echigo Hillside Park
40 min. by bus from Nagaoka Station on the Joetsu Shinkansen Line.
10 min. by car from the Nagaoka interchange on the Kan-etsu Expressway.
410yen for adults
80yen for children


Enma Street Market has over 200 years of history and stretches for 2 km with around 500 stalls. Every year, it attracts over 200,000 people.

When: 14-16 June 2017, 10:00AM-10:00PM
Where: Higashihoncho and Nishihoncho, Kashiwazaki-shi


Lake Tadami, the largest man-made lake in East Asia,was created by the damming of the Tadami River. The surrounding mountains reflect on the lake surface, and the colors change with the season. The spring bloom and autumn foliage are especially worth seeing from the relaxing pleasure cruise on the lake.

(Address) Otori, Yunotaniimogawa, Uonuma City
(Best time to go) May- November
Okutadami-Ginzandaira Round Trip: Adults 2250 yen Children 1130 yen;
Okutadami-Ozeguchi Round Trip: Adults 2250 Children 1130 yen
(Trip Time)
Okutadami- Ginzandaira 40 minutes;
Okutadami-Ozeguchi 40 minutes

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