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Month held: May

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This is a magical festival which brings to life the traditions of Edo period marriages.
Just as the sun is setting in the western sky, the lights in town are turned off and torches and lanterns are used to create a bewitching atmosphere. At the center of it all is a new bride, playing the role of the fox, who, along with her 108 attendants parades from Sumiyoshi Shrine to Kirinyama Park for the banquet.

●Dates: May 3, 2017
・Tsugawa Fox Bride Procession: 5:00pm to 8:30pm
(Exact timing may change depending on the procession of the parade)
●Location: Tsugawa, Aga
・10 minutes by bus, or 35 minutes on foot from the JR Tsugawa Station.
・5 minutes by car from the Tsugawa Interchange on the Banetsu Expressway
・Fox face painting (From 10am to 5pm) Adults:600yen Kids:300yen
●Stalls and booths will be set up


Niigata Prefecture produces the most cut tulips in Japan. This festival takes place on 2 hectares of fields and has 800,000 tulips of approximately 60 different kinds and of many different colors. This colorful expanse of flowers under the spring sky is a great time for families and lovers alike.

From April 22, 2017 (Sat.) to May 5, 2017 (Fri.), 8:30AM-5:00PM
April 23 (Sun.): Opening event
April 29 (Sat.), 30 (Sun.): Hot air balloon rides
April 30 (Sun.): Tulip Wedding
May 3 (Wed.), 4 (Thurs.): Helicopter rides for viewing, animal corner
2860 Tsuiji, Tainai-shi (Nagaikeikoi Forest Park)


The Tokamachi Kimono Festival is held every year in spring on May 3 and is a huge, traditional event for this city of textiles. This is also the day of Tokamachi’s coming-of-age ceremony. The center of the city is closed off to automobiles as men and women of all ages don their colorful kimonos and the streets fill to the brim.

When: May 3, 2017 (Wed.), 11AM-3PM
Where: Around Ekidoori, Tokamachi-shi
Event details:
Kimono parade
Local residents and new adults put on their finest clothing.
When: 12:30PM-1:00PM (tentative)
*If it rains, the event will be canceled.
Wearing kimonos and walking through the city of kimonos
To those who want to put on a kimono and participate, there are rentals and help for changing into a kimono available
If bringing your own, 3,000yen (changing help, lunch included)
If renting, 5,000yen (kimono rental, changing help, lunch included)
*Register with the Tokamachi Tourism Association by phone at 025-757-3345.


The battle of clashing horns that unfurls at the bullfighting arena is a sight to see!
Period May 3rd to November 5th, 2017
Time Matches begin at 1:00 p.m.

Venue Ojiya Togyujo (Ojiya Bullfighting Area), Koguriyama, Ojiya City

Directions 15 minutes by car from JR Ojiya Station (Joetsu Line); shuttle buses will be available.
Shuttle buses will run from Sun Plaza in Ojiya City to the Togyujo via Ojiya Station.

Regular seat: 1,000 JPY (open air)
Special seat: 2,000 JPY (covered by a roof)


See the brave clashing of bulls that weight over a ton!
Yamakoshi is the only place on Honshu where you can see this traditional event.
Unlike Western bullfighting, no bulls are killed in Japanese bullfighting. Instead of facing humans, the bulls fight each other until one gets too tired to continue.
Period May 4th to November 3rd, 2017

Time Doors open at 10 a.m., matches begin at 1:00 p.m.
*will not be cancelled due to rain

Venue Yamakoshi Togyujo (Yamakoshi Bullfighting Arena), Nagaoka City

Directions 30 minutes by car from JR Nagaoka Station (Shinetsu Line)
30 minutes by car from the Ojiya IC on the Kanetsu Expressway

Cost 2,000 JPY per person
(Children younger than elementary school age are free if accompanying a parent or guardian.)
*Please bring a mat or tarp to sit on instead of a seat.


This year marks the 12th Sponichi Sado Long Ride 210. The course is split into 4 distance categories, including a 210 km course that circles the island and a 40 km course that focuses on cuisine and tourist spots. Participants can choose a target distance that fits their leg strength and goals. Experience nature like you never can in a big city, and enjoy the vast blue sky, the blue ocean, the towering crags, and the dazzling greenery. Go for a ride and breathe it all in.

May 21, 2017 (Sun.), 5:30AM-6:00PM
*Time differs by course.
Kawaharada Elementary School grounds, Sado-shi
30 min. by car from Ryotsu Port.
50 min. by car from Ogi Port.


The Firewalking Festival is held at the Ookura firewalking funeral hall at the base of Mt. Hakkai. Piled cedar trees are burned in the center of the hall, and people walk barefoot over the bright red coals to rid themselves of their sins, purify themselves, and pray for the safety of their families and good health. Those who wish to participate may do so after the practitioners.

May 28, 2017 (Sun.), 9:00AM-12:00PM
864-1 Ookura, Minamiuonuma-shi
20 min. by car from Urasa Station on the Joetsu Shinkansen Line.
25 min. by car from the Koide interchange on the Kan-etsu Expressway.

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