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Month held: March

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Including the hina dolls passed down in the homes of Murakami’s castle town, there are around 4,000 dolls on display in around 80 homes. Enjoy a pleasant stroll while you check out the historic merchant homes and the dolls.

From March 1, 2017 (Wed.) to April 3, 2017 (Mon.)
8 min. on foot from Murakami Station on the JR Uetsu Main Line.
6 min. by car from the Murakami-Senamionsen interchange on the Nihonkai-Tohoku Expressway.

Tsunan Snow Festival

This is the snow festival of Tsunan, one of the world’s most prominent areas for heavy snowfall. You can ride snowmobiles, go on a treasure hunt in the snow, and have fun in ways that are only possible when you have this much snow, and there are also sky lanterns.

When: March 11, 2017 (Sat.), 11:00AM-8:30PM
Where: Special venue at New Greenpia Tsunan
Tsunan-machi, Akinari 12300


90 breweries in Niigata Prefecture, 500 types of refined sake, all gathered under one roof!
Niigata Sake no Jin is a thoroughly established two-day event full of highlights and flavor. The 90 sake breweries located in Niigata Prefecture all bring their best sake to one location. If you purchase a sake tasting ticket (2,000 yen in advance, 2,500 yen at the door), you can enjoy over 500 types of refined sake to your heart’s content. Get your fill of delicious, distinctive Niigata sake along with Niigata foods that pair well with sake.

Dates and Times:
Saturday, March 11th, 2017; 10 a.m. - 6 p.m.
Sunday, March 12th, 2017; 10 a.m. - 5 p.m.

Toki Messe, 6-1 Bandaijima, Chuo-ku, Niigata City

●15 minutes by bus from JR Niigata Station Bandai Exit Bus Terminal platform 5 Get off at the “Toki Messe” bus stop on buses headed to Sado Kisen
●5 minutes by taxi from JR Niigata Station

●30 minutes by car from the Niigata-Nishi IC on the Hokuriku
●20 minutes by car from the Niigata-Kameda IC on the Nihonkai-Tohoku Expressway


With over 1,200 years of history, this festival is considered of the three strangest festivals in Japan. The highlight of the festival is the crowd of worshipers jostling each other in order to be the first to pay worship to Bishamon, the Buddhist god of war and wealth.

Dates and Times:
Pre-festival night celebration: March 2nd
・Praying from 6-8 p.m.
・Fire-lighting ceremony from 8 p.m.
Festival day: March 3rd,
・Daytime events: children’s parade,
sacred rice cake distribution, etc.
・6-11 p.m.: jostling, sacred lantern and rice cake distribution, etc.

Location:Bishamon-do,Urasa Fukoji Temple grounds

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