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Month held: October

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This event sees all of the factories in the metalworking region of Tsubame-Sanjo open their doors to visitors.
You can visit a number of factories to really feel the manufacturing heart of the region.
These factories are normally closed to the public, but during this festival you can see the workers in action, talk to them, and even participate in workshops.



Made using approximately 1.6 million LED lights, this photogenic illumination attraction has been recognized by the Guinness Book of World Records. Guests can enjoy this event at the APA Resort Joetsu-Myoko. (Produced by: night view critic, Marumaru Motoo)

 APA Resort Joetsu-Myoko (1090 Okemi, Myoko-shi, Niigata 949-2224)

 Every day from June 20 (Weds.) to Nov. 15 (Thurs.) 2018
  ■June 20 (Weds.) through Aug. 31 (Fri.)
     6:00 PM to 11:00 PM (Last entry at 10:00)
  ■Sept. 1 (Sat.) through Nov. 15 (Thurs.)
     5:00 PM to 10:00 PM (Last entry at 9:00)
◆Entry Fee (Same-day purchase)
 General: ¥1500 Children Elem. school or younger: ¥1000


Searching for the 'town's treasures' around the village shops of the castle-town.
A festival exhibiting the folding screens and folk art which have been handed down from generations in the village shops of the flourishing castle town of Murakami. Enjoy and be entertained by village shops and appreciate the artistic beauty of many folding screens moving from door to door around the village.

Venue:Kyuchonin-machi area, Murakami City


From ancient times, Niigata has had a strong connection with water and land as a port town and a major river town. This connection is the theme for the Water and Land Art Festival. Artists from around the world will display their artwork in the lower Shinano River area in the heart of Niigata City.

(Main location) Bandaijima former waterfront, 4 Bandaijima, Chuo-ku, Niigata City;
Shinano River Yasuragi-tei Embankment;
other areas in Niigata City

●By bus: Take a bus from platform 13 of the Bandai bus terminal in front of Niigata station to the Toki Messe bus stop, right by the location
●By car: 30 minutes from the Niigata Nishi IC on the Hokuriku Expressway
●By water bus: Take the Shinano River Water Shuttle to the Toki Messe Boat Landing, right by the location


The battle of clashing horns that unfurls at the bullfighting arena is a sight to see!
Period May 3rd to November 4th, 2018
Time Matches begin at 1:00 p.m.

Venue Ojiya Togyujo (Ojiya Bullfighting Area), Koguriyama, Ojiya City

Directions 15 minutes by car from JR Ojiya Station (Joetsu Line); shuttle buses will be available.
Shuttle buses will run from Sun Plaza in Ojiya City to the Togyujo via Ojiya Station.


See the brave clashing of bulls that weight over a ton!
Yamakoshi is the only place on Honshu where you can see this traditional event.
Unlike Western bullfighting, no bulls are killed in Japanese bullfighting. Instead of facing humans, the bulls fight each other until one gets too tired to continue.
Period May 4th to November 3rd, 2018

Time Doors open at 10 a.m., matches begin at 1:00 p.m.
*will not be cancelled due to rain

Venue Yamakoshi Togyujo (Yamakoshi Bullfighting Arena), Nagaoka City

Directions 30 minutes by car from JR Nagaoka Station (Shinetsu Line)
30 minutes by car from the Ojiya IC on the Kanetsu Expressway


Get your fill of locally produced Joetsu alcohol; including sake from 18 breweries, doburoku unrefined sake, wine, and beer. Additionally, there will be refined sake and wine tasting, local food pairings, exclusive selling of matsuri-zake (sake served for the gods in the festival), and a live concert.

Saturday, October 21nd to Sunday, October 22rd ,2017
Saturday, October 21nd : 11:00-20:00
Sunday, October 22rd : 10:00-16:00

3,4,5 Cho-me shopping district, Takadahoncho, Joetsu City

1,000 JPY if participating in the sake and wine tasting (tentative)


“Ayakomai,” a significant intangible folk cultural asset, is being performed at its traditional location.

Designated as a significant intangible folk cultural asset by the national government in 1976, the Ayakomai dance is performed publicly every year on the second Sunday in September at the square in front of the Ayakomai museum.

12:30 p.m. to 3:50 p.m. (as planned)

The square in front of the Ayakomai museum, Onadani, Kashiwazaki City

30 minutes by car from the Kashiwazaki IC of the Hokuriku Expressway


The former house of Kan-ichi Nakano, known as the Oil King of Japan, is open to the public. The garden includes the Nakano Residence Art Museum and 2000 maple trees. The blazing colors of the autumn leaves are a must-see. During the festival, concerts and miniature bonsai tree exhibitions will be regularly held.

October 24th to November 23th,2015

Sekiyu no Sato Park/ Nakano Residence Museum of Art, Akiha-ku, Niigata City

Nakano Residence Museum of Art : 700 JPY for adults, 500 JPY for college or vocational school students, 100 JPY for elementary, junior high, and high school students


Enjoy the natural artistry of gorgeous flowers!

More than 1000 pots of locally grown chrysanthemum flowers will be on display in the grounds of Fuko-ji Temple.
The exquisite “Chrysanthemum Arch” made with rare types of chrysanthemums will stand at the entrance gate to welcome everyone

Monday, October 31th to Thursday, November 10th , 2016

Bishamondo, Fuko-ji Temple, 2495 Urasa,Minamiuonuma City

● 5 minutes by foot from JR Urasa Station (JR Joetsu Line)



After a traditional ceremony is carried out, floats gorgeously painted with red or black lacquer will be vigorously paraded through the town. Led by a float dedicated to Ofune-sama, the god of ships, nine floats will be marched around to celebrate the port town.

Tuesday, October 18th to Wednesday, October 19th, 2016

Iwafune Shrine (Iwafune, Murakami City)

● Approximately 8 minutes by car from the Kamihayashi-Iwafuneko IC on the Nihonkai Tohoku Expressway


People will walk in a circle around a heap of timber (pine) covered with cypress leaves while it is blazing to pray for good luck and drive away misfortunes or troubles. After the heap has burnt down, people will walk barefoot over a bed of hot embers one after another to pray for health and longevity.

Sunday , October 2nd , 2016

Kokujo-ji Temple, 1405-15 Kokujo, Tsubame City

● 30 minutes by car from JR Bunsui Station (JR Echigo Line)
● 30 minutes by car from the Sanjo-Tsubame IC or Nakanoshima-Mitsuke IC on the Hokuriku Expressway

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