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Shows by street performers, Kakube-shishi lion dances, and antique train displays will be open for viewing in the Tsukigata main shopping area.

Sunday, September 24th, 2017

10:30 a.m. to 5:00 p.m.

Main Street of the shopping area, Tsukigata, Minami-ku,Niigata City

60 minutes by “Ajikata-sen Tukigata-yuki” buses from JR Niigata Station
15 minutes by car from the Maki-Katahigashi IC of the Hokuriku Expressway
25 minutes by car form the Sanjo-Tsubame IC of the Hokuriku Expressway


Beautiful chrysanthemum flowers will be in full bloom under the clear autumn sky. This is Niigata’s biggest flower exhibition in both variety and number. You can see 4,000 displays of lovingly and carefully raised chrysanthemum flowers. You can’t miss the huge chrysanthemum bed that magnificently depicts Niigata’s great scenery.

Dates: November 1st to November 24th

Location: Yahiko Shrine, 2887-2 Yahiko, Yahiko Village



In the festival of dance, the Niigata Souodori, approximately 14,000 people from 300 organizations throughout Niigata and Japan participate to perform various genres of dance.

Venue:The intersection in Bandaicity, Chuo-ku, Niigata City and about 10 other venues


The Niigata Festival lasts three days starting on August 4. See float parades and fireworks displays, as well as the piece de resistance, a folk dance procession of 20,000 people


Over 500,000 irises bloom in full glory in the Lake Hyoko Iris Garden. During the festival, lights will be used to highlight and illuminate the blossoms

Dates: June 10-25, 2017

Location: Lake Hyoko Iris Garden, Agano

Cost: Free

・7 minutes by car from JR Suibara Station
・15 minutes by car from the Yasud
a IC on the Banetsu Expressway
・15 minutes by car from the Niitsu IC on the Banetsu Expressway


A harmony of sunset and music over the beautiful Sea of Japan
Relax and enjoy sweet melodious vocal and instrumental performances as the evening sun sets into the Sea of Japan.

Venue:Niigata City, Nishi-ku Aoyama seaside special stage.


June 30: 1:00pm~11:00pm
July 1: 10:00am~11:00pm
July 2:10:00am~11:00pm


Watch the artisans as they make the senbei (rice crackers), make them yourself, and enjoy the finished product. The artisans here produce 2,000-3,000 senbei per day. In total, the Kuriyama Beika Group produces 4 million per day. The souvenir shop has Senbei Oukoku’s limited Bakauke and their many other original products as well.

Where: 2661 Niizaki, Kita-ku, Niigata-shi

Extra-large art senbei making - 1,500yen
Art senbei making - 1,800yen
Bakauke flavoring - 1,200yen


Niigata boasts sake, rice, and fish that can compete with the best in the nation as well as specialty products and traditional crafts. You can find all of these for sale at Niigata Furusato Village. What’s more, there are a whopping 10,000 products available! Starting March 1, 2017, it will become duty-free, so make sure to stop by when you visit Niigata City. There is also free Wi-Fi available inside.

Business Hours:
Appeal Hall (snow country corner, etc.): 9:00AM-5:00PM
Bazaar Hall (restaurants, shopping): 9:30AM-5:30PM

Approx. 5 min. by car from the Niigata West IC on the Hokuriku Expressway.
Approx. 30 min. by bus from Niigata Station on the JR Joetsu Shinkansen Line.
Approx. 45 min. by water shuttle from the Bandai City boarding area.


This is a magical festival which brings to life the traditions of Edo period marriages.
Just as the sun is setting in the western sky, the lights in town are turned off and torches and lanterns are used to create a bewitching atmosphere. At the center of it all is a new bride, playing the role of the fox, who, along with her 108 attendants parades from Sumiyoshi Shrine to Kirinyama Park for the banquet.

●Dates: May 3, 2017
・Tsugawa Fox Bride Procession: 5:00pm to 8:30pm
(Exact timing may change depending on the procession of the parade)
●Location: Tsugawa, Aga
・10 minutes by bus, or 35 minutes on foot from the JR Tsugawa Station.
・5 minutes by car from the Tsugawa Interchange on the Banetsu Expressway
・Fox face painting (From 10am to 5pm) Adults:600yen Kids:300yen
●Stalls and booths will be set up


This event got started when local volunteers started dressing up and parading for the people who would come to see the cherry blossoms blooming along the riverbanks. The courtesans, in their gorgeous outfits, are accompanied by around 70 attendants as they parade through Jizoudouhonchoudoori and along the cherry blossoms on the banks of the Ookouzu.

When: April 16, 2017 (Sun.)
Where: Bunsui-chiku, Tsubame-shi
(Jizoudouhonchoudoori; Ookouzu banks)
5 min. on foot from Bunsui Station on the JR Echigo Line.
Ookouzu banks
20 min. on foot from Bunsui Station on the JR Echigo Line.
There is a free shuttle bus from Bunsui Station that goes to the cherry blossoms on the banks.


We organically grow many types of high quality fruit like strawberries, peaches, pears, grapes, figs, blueberries, and kiwis, using high quality soil and very little agrochemicals.
Thanks to our greenhouses, visitors can enjoy a number of different types of fruits throughout the year, and our Gelato, made from all natural ingredients, is also very popular.

●Products/Grapes, pears, apples, blueberries, Le Lectier pears, strawberries
●Capacity/1,000 people
●Main facilities/Fruit garden, bus parking, large indoor rest area, food corner

Tourist Seasons
●Strawberry picking/Early February to Late June
●Grape picking/Early August to early November
●Peach picking/Early to mid-August
●Fig picking/Mid-August to Early November
●Blueberry picking/Late June to late July
●Pear Picking/Early September to late October
●Le Lectier (Pears)/Late November to Late December
Business Hours:
Strawberries (Late December to late June) 10am to 5pm
Grapes・Peaches・Pears 8am to 6pm     
Closings: None
Fee: Entrance is free
All you can eat strawberries: 1,000yen~1,500yen
All you can eat grapes: 1,100yen~1,500yen
※Prices vary depending on season. Credit cards not accepted
Address: 573 Washinoki Shinden, Minami-ku, Niigata


Teams face off against each other from opposite sides of the Nakanokuchi River with their giant kites, each the size of 24 tatami mats (approx. 7 m by 5 m). They fly their kites over the river where they collide and fall into the water. A tug-of-war ensues until one team’s rope breaks. This is the largest giant kite battle in the world. Each giant kite has its own distinctive features and flying methods, but they keep to tradition, with their own improvements to the craft.

When: June 1-5, 2017 (Thurs.-Mon.)
Where: Nakanokuchi riverbanks, Minami-ku, Niigata-shi


The Shinano River runs through the heart of Niigata City, and the Bandai Bridge Sunset Cafe is located alongside it. Enjoy the breeze from the river while you eat and watch the sunset illuminate the water. Relax and enjoy yourself. While you are there, have a draft beer that outsold Sapporo Beer and that you can only get in Niigata Prefecture, Fuumi Soukai Nishite.

When: From early June 2017 to early October 2017
Where: Yasuragi-tei, Shinano River


Iwamuro Onsen, Niigata City
Effective against skin disease, nerve pain, gout, cold sensitivity, fatigue.
(Special Qualities)
Come to an atmospheric hot spring town surrounded by nature with waters that have many healthy benefits. Each hotel makes efforts to welcome guests with unique services and warm hospitality. Iwamuro Onsen is also famous as the birthplace of geisha in Niigata. Enjoy viewing beautifully dressed geisha.


Tagami, Tagami Town, Minamikanbara-gun
Effective against diabetes, chronic skin disease, women’s chronic ailments, gout, arteriosclerosis
(Special Qualities)
Hot springs gather at the base of Mt. Gomado. The origins of Yutagami Onsen are said to be when aesthetics would come to cleanse their body.

There are seasonal dishes available, like dishes with bamboo shoots in spring and dishes with mushrooms in fall.
Tagami’s bamboo shoots are especially good!


Yahiko, Yahiko Village, Nishi-kanbara County
Effective against nerve pain, wounds, rheumatism, burns, diabetes, skin disease, women’s chronic ailments.
(Special Qualities)
The town of Yahiko has long prospered as a rest spot for visitors to Yahiko Shrine. Waters come from the east of Mt. Yahiko. From the summit of the mountain you can see a beautiful panoramic view including Sado Island.


Murasugi Onsen, Agano City
Effective against diabetes, rheumatism, women’s chronic ailments, nerve pain.
(Special Qualities)
This hot spring is in a quiet atmosphere surrounded by its namesake 100 year old cedar trees. The bath water contains radium, known for being effective against rheumatism and women’s ailments.


The Hokkeshu-sohonzan Honjo-ji Temple Setsubun Oni Dance is a melee of red, blue, yellow, green, and black oni, or Japanese demons, running amok with saws, axes, and knives in the main temple grounds. At the end, boys and girls born in a year with the same Chinese Zodiac sign as the current year repel the oni by throwing beans at them and yelling “fuku wa uchi, oni wa soto” or “in with luck, out with demons,” a tradition which is across Japan on Setsubun to pray for peace and safety. In the somber atmosphere of the temple grounds, you can fully feel the impact of the reverberating cries of the oni and their destructive rampage.

* Setsubun is a Japanese holiday that celebrates the day before spring on the lunar calendar. Japanese people participate in traditional events such as the aforementioned bean throwing to drive away evil sprits and bring in good fortune.

February 3rd(Setsubun)
First performance begins at 1:00 p.m.;
second performance at 3:00 p.m.

Hokkeshu-sohonzan Hojo-ji Temple, 1-1-20 Nishihonjoji, Sanjo City
●10 minutes by foot from JR Sanjo Station on the Shinetsu Line
●15 minutes by car from the Sanjo-Tsubame IC on the Hokuriku Expressway

Niigata’s Winter Shoku no Jin, “Toujitsuza”

Niigata’s Winter Shoku no Jin marks the 25th major Niigata foods event. The theme is “rice culture = rice jin.”

There will be 4 venues throughout Niigata City, and each will have original hot pot dishes, sushi prepared by sushi chefs, and local cuisine available at food stalls.

February 11, 2017 (Sat.), 10:00AM-5:00PM*
February 12, 2017 (Sun.), 10:00AM-4:00PM*
*Or until sold out
•Furumachi venue
10 minutes by bus from JR Niigata Station
•Bandai City venue
10 minutes on foot from JR Niigata Station Bandai Exit
•Pia Bandai venue
16 minutes on foot from JR Niigata Station Bandai Exit
•Niigata Furusato Village venue
10 minutes by car from the Hokuriku Expressway “Niigata Nishi” interchange


The former house of Kan-ichi Nakano, known as the Oil King of Japan, is open to the public. The garden includes the Nakano Residence Art Museum and 2000 maple trees. The blazing colors of the autumn leaves are a must-see. During the festival, concerts and miniature bonsai tree exhibitions will be regularly held.

October 24th to November 23th,2015

Sekiyu no Sato Park/ Nakano Residence Museum of Art, Akiha-ku, Niigata City

Nakano Residence Museum of Art : 700 JPY for adults, 500 JPY for college or vocational school students, 100 JPY for elementary, junior high, and high school students


From ancient times, Niigata has had a strong connection with water and land as a port town and a major river town. This connection is the theme for the Water and Land Art Festival. Artists from around the world will display their artwork in the lower Shinano River area in the heart of Niigata City.

(Main location) Bandaijima former waterfront, 4 Bandaijima, Chuo-ku, Niigata City;
Shinano River Yasuragi-tei Embankment;
other areas in Niigata City

●By bus: Take a bus from platform 13 of the Bandai bus terminal in front of Niigata station to the Toki Messe bus stop, right by the location
●By car: 30 minutes from the Niigata Nishi IC on the Hokuriku Expressway
●By water bus: Take the Shinano River Water Shuttle to the Toki Messe Boat Landing, right by the location

Tickets:【Art Festival Passport】
●General admission: 2,000 yen (1,500 yen in advance)
●Discounts for students and senior citizens
●Free for junior high and elementary school students


90 breweries in Niigata Prefecture, 500 types of refined sake, all gathered under one roof!
Niigata Sake no Jin is a thoroughly established two-day event full of highlights and flavor. The 90 sake breweries located in Niigata Prefecture all bring their best sake to one location. If you purchase a sake tasting ticket (2,000 yen in advance, 2,500 yen at the door), you can enjoy over 500 types of refined sake to your heart’s content. Get your fill of delicious, distinctive Niigata sake along with Niigata foods that pair well with sake.

Dates and Times:
Saturday, March 11th, 2017; 10 a.m. - 6 p.m.
Sunday, March 12th, 2017; 10 a.m. - 5 p.m.

Toki Messe, 6-1 Bandaijima, Chuo-ku, Niigata City

●15 minutes by bus from JR Niigata Station Bandai Exit Bus Terminal platform 5 Get off at the “Toki Messe” bus stop on buses headed to Sado Kisen
●5 minutes by taxi from JR Niigata Station

●30 minutes by car from the Niigata-Nishi IC on the Hokuriku
●20 minutes by car from the Niigata-Kameda IC on the Nihonkai-Tohoku Expressway


This gorgeous event is a winter tradition of Niigata. All of the 198 trees that line Keyaki-dori Street on the south side of JR Niigata Station will be decorated with a total of 260,000 lights to create a vivid illumination.

Friday, December 9th, 2016 to Tuesday, February 14th,2017; 5:00 p.m.-12:00 a.m.

Niigata Ekinan Keyaki-dori Street Tenjin 1 Chome, Chuo-ku, Niigata City


Gourmet Japanese restaurants, sushi restaurants, hotels, and Japanese-style inns throughout Niigata City will present culinary gems.

Location:Various locations in Niigata City

●By JR train lines:
○From Tokyo
Joetsu Shinkansen line from Tokyo Station to Niigata Station

○From Nagoya
Tokaido Shinkansen line from Nagoya station to Tokyo Station,
Joetsu Shinkansen line from Tokyo Station to Niigata Station

○From Osaka
Tokaido Shinkansen line from Shin-Osaka Station to Tokyo Station,
Joetsu Shinkansen line from Tokyo Station to Niigata Station


Hotel Nikko is a hotel working at the cutting edge of international standards. Guest rooms on each floor have been combined with the relaxing atmosphere of an urban resort surrounded by water and greenery. From your room you can view Niigata’s most beautiful sights, including the mountains of the Northern Alps range, the Sea of Japan, Sado Island, and Shinano River.


People will walk in a circle around a heap of timber (pine) covered with cypress leaves while it is blazing to pray for good luck and drive away misfortunes or troubles. After the heap has burnt down, people will walk barefoot over a bed of hot embers one after another to pray for health and longevity.

Sunday , October 2nd , 2016

Kokujo-ji Temple, 1405-15 Kokujo, Tsubame City

● 30 minutes by car from JR Bunsui Station (JR Echigo Line)
● 30 minutes by car from the Sanjo-Tsubame IC or Nakanoshima-Mitsuke IC on the Hokuriku Expressway


This event sees all of the factories in the metalworking region of Tsubame-Sanjo open their doors to visitors.
You can visit a number of factories to really feel the manufacturing heart of the region.
These factories are normally closed to the public, but during this festival you can see the workers in action, talk to them, and even participate in workshops.


At Yahiko Park you can see the different expressions of the four seasons. In the stream-filled area known as Maple Valley around vermillion-lacquered Kan-tsuki Bridge, the scenery becomes like a panting during the time of autumn foliage.

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